Looking to do a story on Finland? View basic information and materials for press personnel here, courtesy of Visit Finland.

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Finland has plenty of unique cultural characteristics and stunning natural beauty, making it the perfect subject for your next story. Whether you’re a professional journalist or a social media influencer, you’ve come to the right place.

Welcome to Visit Finland’s PR & Media pages

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Latest press releases

As the practice of taking an icy dip booms in Finland – one of the birthplaces of winter swimming, younger generations are embracing the activity for its dynamic range of health benefits. Elina Mäkinen, Finland’s best-known professional winter swimmer and international TikTok sensation, shares her favorite winter swimming spots – suitable also for beginners – in the world’s happiest country.

Finland Named the World’s Happiest Country for the Ninth Year in a Row – And Invites Travellers to Log Off and “Chill Like a Finn”  

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Happiest Country 2026

Finland is the happiest country in the world, and now it offers a Free Lakeside trip.

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Learn to chill like a Finn this summer

Discover Finland’s top highlights for 2026, from major cultural openings and heritage celebrations to Arctic wellness retreats and luxury nature escapes. Recognized by Lonely Planet as a Best in Travel destination, Finland invites visitors to embrace design, wellbeing, and the great outdoors.

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Finland Highlights 2026

Discover Oulu, Finland’s 2026 European Capital of Culture, featuring over 1,000 events – from the world premiere of a Sámi Opera to a techno-art festival on a frozen sea complete with an ice sauna. Experience northern culture, creativity, and unforgettable seasonal celebrations.

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Oulu, The European Capital of Culture 2026

Discover how Finland – the world’s biggest coffee-drinking nation – celebrates International Coffee Day. Explore Finnish coffee traditions, cosy cafés, and the beloved "kahvitauko" as autumn’s chill sets in.

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From Cosy Cafés to Tasty Treats

Explore seven hidden treasures around Lake Saimaa, the birthplace of Finland’s Everyman’s Rights. Discover autumn landscapes, foraging traditions, and the cultural legacy of Ilma Lindgren in Finland’s largest lake region.

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Seven Hidden Treasures to Discover Around Lake Saimaa

Explore the flavours of Finnish Lapland, where Arctic nature, seasonal ingredients, and Sámi traditions shape a unique northern cuisine.

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Tastes of Lapland: Exploring the Wild Food of the North

Discover Finland’s top nature gems by train. Explore national parks, lake landscapes, and lighthouse stays, with new curated routes offering mindful, responsible travel.

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Discover Finland’s Nature Treasures by Train

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