For Finns, sauna is so much more than a wellness ritual. It is one of the cornerstones of the national identity and integral part of everyday life: a place to relax, connect, cool off, and spend time in nature. Today, while staying true to the core roots and ways, that tradition is also being reimagined in increasingly diverse and creative ways, combining sauna with contemporary wellbeing, design, accommodation, culture and outdoor activities.
Here are six new experiences offering a glimpse into the multiverse of Finnish sauna culture.