Finland’s vision for the future is clear: to become carbon-neutral and the first fossil-free welfare society by 2035. To reach the goal, Visit Finland’s Sustainable Travel Finland programme is dedicated to also making the local travel industry carbon-neutral and accelerate the transition towards net zero. The gem of the north with its pristine views over a landscape of thousands of lakes and the world’s cleanest air, provides travelers with many ways to travel sustainably.
"We want to offer experiences that allow our guests to slow down and take a deep breath in nature. For example, canoeing on Lake Saimaa, sleeping on the campsites on islands, and biking in the countryside from one guesthouse to another to taste local flavor are the great examples of sustainable and relaxed ways to spend summer holidays in Finland", says Liisa Kokkarinen, Head of Sustainable Development, Visit Finland.
The new regenerative travel concept “Planet-Positive Conservation Holiday-programme” which will take place as a pilot project this summer for tour operators and media at Haltia Lake Lodge in Nuuksio National Park aims to reverse biodiversity loss by engaging visitors in conservation work. A win-win for both the local nature and those visiting, looking to make a change, fight feelings of climate anxiety – or simply, connect with local nature.
"Your actions during your holiday can also have a positive impact on the area visited. In this pilot together with The Finnish government owned Metsähallitus Wildlife & Parks, we can learn more about how we can engage with and increase the well-being of our most important resource, nature, through travel. This way we can also provide our visitors with memorable holiday experiences in Finland. This to me is fantastic", CEO & CO-Founder of Haltia Lake Lodge Teemu Tuomarla concludes.